Psychology of Money

Money Coaching and Personal Coaching

If you think your beliefs may be holding you back from greater financial or life success, then look at what Psychology of Money coaching can offer.

To accelerate your self-awareness, self-discovery and financial and professional success, your coaching relationship will be built upon a deep foundation of safety and trust.

Based upon your goals, values, resources, blind spots and hidden relationship with money, you and your coach will co-create a program tailored to:

  • Understand more fully your relationship with money
  • Identify your prosperity thinking and poverty thinking
  • Clarify your most important goals
  • Develop a series of action steps to fulfill your goals
  • Navigate obstacles and psychological money traps blocking your goals
  • Monitor your progress with mutual accountability
  • Celebrate your successes

Since 1976, we have coached over 1,000 people to change their beliefs and feelings so they could live with greater abundance, satisfaction and peace of mind.

Customized coaching for:

  • Individuals
  • Families
  • Financial service professionals
  • Mental health providers
  • Coaches
  • Entrepreneurs

For financial service, mental health and coaching professionals, we offer proprietary coaching and training programs to help you:

  • Discover a new paradigm that reveals you and your clients' hidden relationship with money.
  • Understand and respond to your clients, prospects, staff and colleagues' subconscious messages.
  • Accelerate you and your clients' self-awareness, self-exploration and self-discovery.
  • Increase your client retention, referrals and overall ability to generate new clients.
  • Learn and apply proprietary assessments, tools and services to expand your skills and competencies.
  • Quickly identify and handle challenging clients.
  • Enhance your career passion and enjoyment while reducing stress.

We coach locally, nationally, and internationally with clients from all walks of life. Appointments are held on the telephone, or for those of you in the Los Angeles area, in-person at our Brentwood office.

Contact Dr James Gottfurcht at or Coach Zoreh Gottfurcht at .

Testimonials for James Gottfurcht, Ph. D.

Claudia Franzosi, MA, MFT - President/CEO, Center for Success Strategies

I knew that I could only expect the very best from a topnotch professional such as Dr. Gottfurcht. However, he completely exceeded my expectations!

Dr. Gottfurcht has been instrumental in helping me develop my coaching practice, eliminate obstacles that were keeping me stuck, and polish my skills. His encouragement, honest feedback, and depth of knowledge gave me the enthusiasm and confidence I needed to obtain the results I wanted.


Roberta Lee-Driscoll, CFP

Bar none... the work that we did last year was the best thing I did for myself ... Our sessions have had a major impact on my life ... I see differences in the way other people are coached. For me, you are the right coach... Consider me one of your success stories.

Collaborating with you on client cases over the past 19 months and the class you led this spring has evolved, enhanced and improved not only my clients' lives, but also my entire business model. Financial planning and coaching have become seamless with my new arsenal of tools.

Here is a recent comment I received from a coaching client who participated in a Psychology of Money Profile feedback session: "I learned more about my husband in the two hour session with Dr. Jim than I have in the forty plus years we have been married."

I always recommend your class, "Coaching to Enhance Clients' Financial Success" as well as the The Psychology of Money Profile. Your system works the entire spectrum for financial planners from those who just want to learn more about their clients to intensive personal coaching.


Sherry Hazan-Cohen, CFP and Lifestyle Coach

I wanted to write to thank you. Collaborating with you on client cases over the past 19 months and the class you led this spring has evolved, enhanced and improved not only my clients' lives, but also my entire business model. Financial planning and coaching have become seamless with my new arsenal of tools.

Here is a recent comment I received from a coaching client who participated in a Psychology of Money Profile feedback session: I learned more about my husband in the two hour session with Dr. Jim than I have in the forty plus years we have been married.

I always recommend your class, "Coaching to Enhance Clients' Financial Success" as well as the The Psychology of Money Profile. Your system works the entire spectrum for financial planners from those who just want to learn more about their clients to intensive personal coaching.

I look forward to future classes and client cases with you. Of course, a personal coaching session with you for myself is always a treat and keeps me on track when I need a good strategy or pre-client coaching session pep talk. Thanks again!


Testimonials for Zoreh Gottfurcht,
Coach and Senior Consultant for Psychology of Money

Dr. Ben Shamoiel, Chiropractor

Working with Zoreh gave me different perspective on how to move foreward in my practice and how obstacles can turn into possibilities. She helps untangle the mind map so you have a clear direction of your week, month or year. I was in a rut in my practice and working with Zoreh showed me how much I was getting in the way of my practice taking off.


Marilyn Phelps, Real Estate Professional

Zoreh Gottfurcht is one of the most inspirational people I have ever met. She exudes a tremendous amount of passion and enlightenment through her words of wisdom. Since working with Zoreh, I have taken an exciting new career path. Coaching sessions with Zoreh have been nothing less than invaluable. I highly recommend Zoreh Gottfurcht to anyone who is interested in being the best that you can be.


Shahla Zahiri, Paralegal

I was amazed how Zoreh Gottfurcht addressed all aspects of my life in a few sessions. She helped me to categorize my concerns, worries, hopes and dreams. She helped me to have a realistic view toward my life. Zoreh supported me to recognize the best way to deal with my life and get the most results.


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