Psychology of Money

Coaching

We specialize in helping clients to handle 5 major types of challenges:

  • Desire to enhance wealth, relationships or to fulfill Life Dreams:
    These clients are very motivated to enhance their financial, relationship, and life success. They value personal and professional development, peak performance and self-actualization.

  • High levels of financial, relationship or life stress:
    Such clients can feel overwhelmed, stressed out, nervous, worried, fearful or trapped. These feelings often shut down the "rational brain" and trigger the "primitive brain" that operates based upon survival and the "fight, flight or freeze" response.

  • Marital, family, or relationship conflict:
    These clients experience conflict, stress, frustration or power struggles with one or more important relationships that interfere with relationship and/or financial success. Proprietary communication assessments, training and exercises promote rapid understanding of the challenges and how to overcome them.

  • Suddenly acquired wealth:
    These clients tend to be vulnerable to psychological blind spots and irrational financial behavior because they usually have little guidance with handling large sums of money. Psychologically, they may feel overly stressed, confused, unworthy, guilty, or afraid of loss. They may not possess the psychological and/or financial awareness necessary for managing their money, or they may have a high amount of poverty thinking that distorts their beliefs and undermines rational behavior.
    Examples of suddenly acquired wealth include sudden entrepreneurial successes, huge entertainment or sports contracts, stock options, wealth transfers like an inheritance or trust fund and other windfalls like a divorce settlement or the lottery.

  • Legacy, intergenerational values and wealth transfer:
    These clients have large estates and concerns about how to pass on their legacy, family values, businesses and wealth. Psychological issues and family dynamics provide major challenges. In the next 40 years, the largest intergenerational wealth transfer will occur in the U.S. (about $40 trillion). Historically, in families that create new wealth, 60% of the wealth has been depleted by the end of the second generation and 90% has been depleted by the end of the third generation. One of Psychology of Money's missions is to improve these statistics significantly.

If you would like to talk to James or Zoreh Gottfurcht about making an initial coaching appointment, please send us a brief e-mail summarizing the reason(s) you would like to be coached: or call 310-828-1818.

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