Money Products

The Psychology of Money Profile

The Profile increases self-awareness and empowers your relationship with money. It enhances self-discovery by revealing your strengths and challenges on ten core psychological money skills associated with financial and life success. Exercises and tools are provided to enable you to do self-coaching, to follow-up with your own coach or therapist, or to work with us.

This Profile gives scores on ten core Psychological Money Skills relating to financial success and sabotage. The Profile has been used since 1982 to coach individuals, couples, and families; and financial advisors, therapists, coaches and their clients. It helps to understand their Poverty Thinking and irrational behavior, and to replace it with Prosperity Thinking and rational, effective action. It includes a one hour telephone or in-person consultation with feedback, behavioral exercises and coaching. This instrument is described in-depth in an article in the January, 2000 issue of Financial Planning Association Journal.

Higher scores on each money skill are associated with Prosperity Thinking and self-made financial success while lower scores are related to Poverty Thinking, financial disappointment, and obstacles. To increase success with relationships and life, it is important to know how you score on each Psychological Money Skill and how to strengthen your less developed skills.

Dr. Gottfurcht has given the Profile to thousands of people of different backgrounds. He also has developed a series of behavioral exercises and coaching programs that teach people how to enhance their Psychological Money Skills and financial and life success.

Testimonial
I had a good fortune of taking the Psychology of Money Profile... Being an attorney, I approached the process with more than a healthy dose of skepticism...I found the process to be very enlightening, however, and would strongly recommend it.
Pamela Ann Thatcher, Attorney at Law
Corona, CA

Financial Planning Assn Journal
What emotional issues or personality traits are coloring a client's financial situation? Financial advisors often run up against client behaviors that obstruct the client's financial success. The authors of this article, a financial planner and a psychologist give an overview of a process they used to assess and advise one of the planner's clients. more ...

A New Way to Enhance Financial Success and Empowerment

Dr. Gottfurcht or a trained associate provides INDIVIDUALIZED FEEDBACK on the Profile in a one hour appointment, either in person or via telephone. Debriefing, feedback and coaching include the following type of information emphasizing what is most important to each unique client:

  • Definitions and scores on the two Psychological Money Skills most related to self-made financial, relationship and life success
  • Definitions and scores on the eight remaining Psychological Money Skills associated with the same outcomes
  • Guidance and exercises to enhance your skills
  • A new way to understand personal risk tolerance
  • How to increase realistic expectations
  • How to understand and navigate your Psychological Life and Money Traps

Price: $295
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