Psychology of Money

Money Profile

For the results of this questionnaire to be accurate, please answer each item honestly rather than how you wish your answer would be. Although the questionnaire has not been statistically evaluated, several thousand people including numerous financial advisors have found it to be helpful.

Scoring and interpretation must be made by Dr. Gottfurcht or by someone designated by him in writing in order for the profile to be valid

Full Name:
Email:
Age:
   MaleFemale
Tel:
Yrs of Education:
(HiSchool=12, Bachelor's=16, Master's=18, Ph.D., Ed.D., M.D., J.D.= 20)
For the items below, answer on a 1-7 scale:
1 = extremely low, 2 = low, 3 = moderately low, 4 = moderate or average, 5= moderately high, 6 = high, 7 = extremely high.
1
2
3
4
5
6
7
A. How much financial worry or stress do you presently feel?
B. How much financial wealth have you presently attained?
C. How much financial wealth do you desire in the future?
D, Compared to how positive you have felt about money the past year, with "4" being average for you, today you feel how positive

For each item, check the response closest to your truth : a, b, or c
1. When it is necessary to do extra work to attain or sustain my idea of financial success, my attitude is closest to:
willing
enthusiastic
ambivalent

2. Regarding my overall long term financial goals, I have:
consistently met or exceeded my expectations
fallen short of some of my expectations
met most of my expectations

3. My first thoughts when I hear the words "financial change" are closest to:
a mixture of good and bad outcomes
improvement or things are going to get better
loss or things are going to get worse

4. My feelings toward my financial situation tend to be:
consistently enthusiastic and optimistic
more enthusiastic and optimistic than not
occasionally enthusiastic and optimistic

5. If I were to have a sizable financial loss, I probably would:
take a reasonable amount of time to recover and feel okay again
take a longer time to recover and be more cautious and protective
bounce back well, regain my optimism, and know that I will move on to a better place

6. I find that imagining myself as a wealthy person is:
difficult or uncomfortable
easy and natural
challenging and rewarding

7. After I have had time to evaluate a stressful financial event, my reaction usually most resembles which of the following sayings:
"From the frying pan into the fire"
"Make lemonade from lemons"
"This too shall pass"

8. Regarding my career goals, I have:
not met my expectations more often than I have met them
met my expectations more often than not met them
met my expectations consistently

9. My financial goals for building my estate for my senior years generally have been:
based more on realistic assumptions than on unrealistic assumptions
based partially on realistic assumptions and partially on unrealistic assumptions
consistently based on realistic assumptions

10. When I'm working on an important financial goal and it seems necessary to take a series of small steps, my approach is closest to:
I will do it more often than not
I may or may not do it
I will do it much more often than not

11. Right after I realized I made the costliest financial mistake of my life, I felt:
no real upset
mildly upset
highly upset

12. After my initial reaction to making a sizable financial mistake, my strongest feeling is:
worry, discouragement, upset, or defensiveness
concern
challenge and determination to rise above it

13. In the past, carrying out my major financial and/or career goals has involved making:
very few or no sizable changes in my environment or in the way I lead my life
a number of sizable changes in my environment or in the way I lead my life
a few sizable changes in my environment or in the way I lead my life

14. After my initial reaction to an unpleasant financial event, I usually:
can begin to see a positive aspect in the situation
see primarily negative aspects
see primarily positive aspects

15. I tend to look upon financial changes in my life as:
a little threatening and yet manageable
to be avoided if possible
often full of opportunities and possibilities

16. If I were to borrow $50,000 today at current interest rates, the number of ways I can think of to invest it so that I'll net a profit?
two or three
none or one
four or more

17. When someone I’m in a financial relationship with (e.g. client, banker, colleague, boss, financial advisor) says or does something that really aggravates me, I respond most often by:
communicating directly to the person about it
communicating indirectly to the person about it
trying to ignore or minimize it and hope it doesn't happen again

18. My financial plans for the next one to two years:
are not well formulated yet
clearly set forth the steps I need to take to reach my goals
emphasize the goals I want to reach more than the steps to reach those goals

19. Since I graduated high school, my financial goals and the steps to achieve them have:
rarely, if ever, been written down
almost always been written down
occasionally been written down

20. The amount of purpose and meaning I presently have with my work--or free time if not working-- is:
moderately high
very high
about average to slightly above

21. Becoming a homeless person is something I:
think about from time to time
never think about
rarely think about

22. During the past year, the degree to which I have run my financial life consistent with the following the saying, "An ounce of prevention is worth a pound of cure," is:
moderately high
very high
not so high

23. My attitude toward making financial mistakes is closest to:
"Oh no, not again"
"Mistakes can be our best teachers"
"To err is human"

24. During the past year, the role that financial planning has played in my personal life has been:
large
small
moderate

25. During the past year, the overall feelings I have had toward making my life more financially successful could be summed up as:
impassioned
dedicated
ambivalent

26. Right now, the number of realistic ways I think of to earn money is:
just one
a few
many

27. Assume I have a solid relationship with my financial advisor, and I like an investment he or she thinks has a small risk of loss. Further assume I risk a small to moderate amount of my money in this investment and lose somewhat more than expected. I probably would:
be more careful in the future and/or take awhile to trust my advisor again
be much more careful, take a long time to trust my advisor again or fire my advisor
make sure I understood what went wrong, and if satisfied, be ready to trust my advisor again

28. Usually, my feelings toward taking small steps to attain my long term financial goals are:
more comfortable than uncomfortable
very comfortable
more uncomfortable than comfortable

29. During the low point of my life financially, I:
had at least some doubt about being successful financially
had a lot of doubt about being successful financially
had no doubt about being successful financially

30. My overall financial plans are:
partially developed
somewhat clearly developed
very clearly stated in written form and/or in my mind

31. My ability to work on difficult, challenging financial tasks one step at a time is:
sometimes high and sometimes low
high more often than not
consistently high

32. Regarding handling my financial affairs, my behavior is closest to:
a mixture of taking charge and responding to deadlines
procrastinating and doing things mostly when they have to do done
taking charge and being on top of things

33. Overall, the efforts I've been making with regard to saving for retirement have:
mostly fallen short of my expectations
sometimes met and sometimes fallen short of my expectations
met or exceeded my expectations consistently

34. Of the people I know, how many might be truly helpful in my plans to improve my financial situation?
one or two
three to four
five or more

35. Taking a series of small steps to achieve financial goals is:
uncomfortable and not easy for me
comfortable and easy for me
sometimes comfortable and sometimes uncomfortable

36. When something bad financially is happening in my life:
it comes into my mind from time to time, even when I don't want to think about it, and sometimes I have difficulty getting it out of my mind
I spend a great deal of time thinking and worrying about it
I give it the thought it deserves, do my best to correct it, and then go on to other things

37. If I were to encounter an upsetting financial problem, I think I would:
sustain my motivation in trying to resolve it
increase my motivation in trying to resolve it
procrastinate before trying to resolve it

38. When I think about how my financial position will be in my later years, I have:
a balance of positive and negative thoughts and images
consistently positive thoughts and images
more positive than negative thoughts and images

39. After my initial reaction and analysis, I usually handle financial setbacks and disappointments by:
emphasizing what went wrong more than on ways to make it better
emphasizing on ways to make it better more than on what went wrong
a balance of focusing on what went wrong and on ways to make it better

40. If I had to give up whatever my major occupation presently is (if any) and go to a city I had never been in before, how many types of work can I think of which I could handle and perhaps land a job?
four or more
none or one
two or three

41. Thus far, the last important financial change I initiated has turned out:
very positive
more negative than positive
more positive than negative

42. If I had a sizable setback financially, my response would tend to be:
I'd try to develop a plan as soon as I could
I would develop a plan as soon as I could
I'd wait to develop a plan until I felt I could

43. Thus far in my life, my behavior with money has been:
rational mostly and irrational occasionally
rational much more than irrational
rational all of the time

44. My honest response to dealing with conflict in a financial relationship is:
not to deal with it unless it becomes necessary
to deal with it about as frequently as I avoid it
to deal with it much more than to avoid it


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