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Psychology of Money’s products and services enhance self-awareness and increase financial, relationship, and life success. We provide uniquely effective assessments, exercises, and tools to change the way you think and feel about money and life. By increasing Prosperity Thinking and decreasing Poverty Thinking, you can become more confident, optimistic, and successful. Our services include coaching, consulting, keynote speaking, workshops, and teleclasses.
The psychology of money is about how our beliefs, expectations, and feelings influence our financial behavior, success, or disappointment. This means that financial success is an “inside job” and is more determined by what’s between our ears and inside our hearts than what’s outside of them.
Money is an area in which our early upbringing can create strong emotions and irrational behavior. That’s why, despite the size of our portfolio, nest egg, or income, we all have psychological challenges with money.
It’s important to realize that money itself is not the culprit. Money is neutral; it’s just pieces of paper, plastic, or electronic digits. The true cause—the source of our money issues—is what money represents in our minds. We have a strong tendency to behave reflexively based upon the early money messages we received. The psychology of money helps us to become more aware of our money issues, how we might sabotage ourselves, and how we can create more success.
Although Psychology of Money emphasizes money, the same mind set and energy that create financial success also manifest success in relationships and other important areas in life. Simply stated, the areas in which people succeed depend upon their Prosperity and Poverty Thinking and their values.
Prosperity and Poverty Thinking are at the core of the psychology of money. Prosperity Thinking is a trusting attitude that things will work out. Prosperity Thinking is when you align your beliefs, expectations, and feelings with realistic levels of abundance, optimism, and/or confidence. This alignment generates empowering behavior and a self-fulfilling prophecy leading to success. More than about being rich, Prosperity Thinking is about taking charge of your ability to attract money and create success.
Poverty Thinking is a limited state of thinking rooted in fear and mistrust. It closes down possibilities and opportunities and frequently leaves you believing and feeling that things will not work out. It is characterized by discomfort and worry and diminishes financial and personal self-esteem. Poverty Thinking is not necessarily about being financially deprived—there are plenty of wealthy people who are tight with money or who worry constantly about losing money. Poverty Thinking is disempowering because it aligns your beliefs, expectations, and feelings with unrealistic levels of scarcity, pessimism, and/or fear.
Since its inception, the positive thinking movement has been saying that financial success can best be attained by increasing Prosperity Thinking more than by decreasing Poverty Thinking. By 1982, however, Dr. Gottfurcht discovered that more people build lasting wealth by focusing first on how to overcome Poverty Thinking and then by focusing on increasing Prosperity Thinking. He realized this after he completed his pilot studies on The Psychology of Money Profile. This instrument, now Internet based, measures ten key psychological money skills associated with manifesting financial success and includes behavioral exercises to enhance each skill.
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