:: Psychology of Money - Dr James Gottfurcht, Ph.D.

Welcome to Psychology of Money

Psychology of Money's proprietary products and services enhance self-awareness and self-discovery. Our core purpose is to help increase financial, relationship, and life success. We provide uniquely effective assessments, exercises and tools to change the way you think, feel and behave with money and life. By increasing Prosperity Thinking and decreasing Poverty Thinking, you can become more confident, optimistic, and successful. In order to become highly successful with "staying power," we have learned that having ability and passion are not enough. We believe that major, long term success also requires that Prosperity Thinking prevails over Poverty Thinking.

The psychology of money is about how our beliefs, expectations, and feelings influence our financial behavior, success, or disappointment. This means that financial success is an "inside job" and is more determined by what's between our ears and inside our hearts than what's outside of them.

Our services include coaching, consulting, keynote speaking, workshops, teleclasses, client events, professional licensure and psychotherapy.

Latest Blog: To Rationalize or Not? That is the Question.

The latest blog, "To Rationalize or Not? That is the Question.", has just been posted at www.psychologyofmoneyblog.com.

It is human nature for everyone to use six RAPIDS psychological money traps at different times to protect ourselves from unpleasant or painful experiences with money. When our stress levels are low, we tend to use the money traps less often and to smaller degrees. With high stress, the reverse is true. Please submit your comments directly on the blog so everyone can benefit and be stimulated to participate.
To Rationalize or Not? That is the Question.